Amaya Amsterdam

The power of matching sets

Amaya - v3

The Goals

  • Increase brand awareness and online revenue using Instagram & Facebook Advertising
  • Identify opportunities for e-commerce growth, for both the existing and the new brand
  • Launch subsidiary fashion brand with new audience

The Approach

  • Create campaign strategy
  • Find optimal target audience
  • Social media advertising campaigns 
  • Google Ads Search & Shopping campaigns
  • Gain insights in best performing ad content
  • Set up retargeting strategies
  • Continuous optimization based on A/B tests

Amaya Amsterdam is a Dutch fashion brand that offers women limitless mix & match options. With a full set of matching top and bottom, customers have a perfectly matched outfit in one go, but these can also easily be matched with their own existing wardrobe.

Amaya Amsterdam clothing has gained a lot of attention in many fashion stores in the Netherlands and Belgium already, but they have big plans for their ecommerce store as well as for their online-only sublabel Studio Amaya.

For the launch of the new brand they need to find a new audience, since the brand has its own identity that is a bit bolder than the existing brand.

To pinpoint this audience we tested different interest target groups on social media platforms. In the meantime, we are building warm retargeting audiences that we can appeal to again and again throughout the year with the different seasonal collections and sales promotions.

The launch of the brand and the results of the campaigns promised great things for the future!

Want to know more?

Contact us, we'd love to help you!

Want to know more? We'd love to help you!

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