What is the Facebook pixel?
The Facebook pixel is a tool that allows you to measure the effectiveness of your advertising, understand the actions people take on your website and optimize ad campaign performance. It collects data that helps you track conversions from Facebook and Instagram ads and build remarketing audiences
Why do ecommerce brands need the Facebook Pixel on their website?
With the help of pixel you can map the entire customer journey, from engaging with your ads to making a purchase. You can use the data collected to optimize and measure the results of your campaigns.
It also allows you to build custom audiences of people at different stages in the ecommerce funnel and target them with ads relevant to those stages. Another effective way to refine your Facebook advertising strategy.
Retargeting and dynamic ads
Ecommerce sites can use the Facebook Pixel to retarget users who have expressed interest in particular products. For example, they can create custom audiences of the website visitors using the pixel data and create dynamic ads to target them with the exact product that they viewed on the website. A highly personalized approach to advertising.
How Facebook uses the Pixel to optimize ad delivery
After implementing the Facebook pixel, you’re able to access a variety of new advertising tools and techniques. One of the most powerful is optimizing your ads for conversions. Facebook’s algorithm learns from the data it receives and uses this for ad delivery optimization, targeting people who are more likely to perform a desired action. A good way to optimize for conversions in every step of the ecommerce funnel.
How do you install the Facebook pixel?
It consists of a few lines of code that you copy into your website header section. This allows Facebook to receive information from your website. It works by placing and triggering cookies to track users as they interact with your website and your ads on Facebook, Instagram and other Facebook partners.
There are three ways to install the pixel: via Partner integration, manually or by sending instructions to a developer.
You add the pixel to your website’s code by simply placing the Facebook pixel code on all pages of your website. Then you can create standard or custom events and add it to the pages or actions that you want to track on your website, such as an ‘add to cart’ button click or the checkout page load.
The Facebook Pixel is a powerful tool to help you increase your campaign performance on Facebook and Instagram. Do you need help with reaping the full benefits of Facebook and Instagram advertising and scale up your business? Contact us to find out how we can help your business achieve exponential growth.