Opportunities at your fingertips: The World of Social Media Marketing

Social media has assumed a crucial role in the path to purchase. We are being connected to more people in digital media than in-person. This has expanded the possibilities of social media for businesses. There are a number of social media platforms available for marketing each with their unique user base and environment. Here’s a brief overview of the top social media sites that can be used for marketing:



Facebook’s user base is most broadly representative of the population as a whole and has over 2.38 billion monthly active users.

Facebook’s Audience Insights is one of the most powerful analytical tools and provides businesses with a huge amount of demographic and behavioural data about their audience and that of their competitors. Businesses can use this tool to learn more in depth about their customer segment.

Facebook’s powerful targeting options can be used by businesses to hone their targeting strategy and narrow down on the audience most likely to be interested in their offer.Brands can test and optimize campaigns, and duplicate the top-performing campaigns and ad groups. Facebook Advertising is an investment and not a cost.


At its core, Linkedin is a professional social network. Linkedin has a very specific user base comprising of professionals from across the globe. It can be used to build brand awareness, establish strategic partnerships or generate leads.

The targeting options on Linkedin is quite unparallel. For example, small businesses interested in generating leads can zero in on the exact industry, company size and job role of the people, that they know would be interested in their product/service. 93% of marketers consider Linkeden to be the most effective site for B2B lead generation.

Business can achieve remarkable success with the help of great marketing to engage with potential clients and drive sales.



Instagram is a very visual centric platform. As of June 2018, instagram has grown to 1 billion monthly active users and has positioned itself as one of the fastest growing social media networks globally. Instagram has a larger base of young users with both sexes being equally active on the platform. A vast majority of people discover new products on instagram and 200 million+ instagrammers visit at least 1 business profile per day.

Instagram is a place where visual expression from business inspires visible actions from people around the world. Therefore, compelling content plays a key factor as social media is a crowded landscape. Businesses need to refine and polish their content to be heard through all that noise.


Pinterest is a visual discovery engine. It is something halfway between an inspiring vision board and a personal wishlist.

People come to Pinterest in discovery mode, actively looking for inspiration on what to do or buy next. Audience Insights helps brands understand what their existing and potential customers are interested in based on their behavior on Pinterest. This presents a massive opportunity for brands to sharpen their targeting and connect with consumers and drive them to purchase.

Pinterest’s image-centered platform is very ideal for retail and it’s primary audience is female. If that’s your demographic, you definitely need a presence on Pinterest!

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